Social Media as a Marketing tool

Social Media as a Marketing tool

Social media has become a valuable tool for communication in today’s modern world, It is an effective method for interaction. It’s not only used to communicate with family and friends but also for Co-prates that add to their marketing operations. Currently, customers are using social media to speak directly to their brands through the likes of Facebook, Twitter, Instagram and Pin interest.

Also known as a form of internet marketing that entails creating and sharing information or content to create awareness and achieve higher marketing goals.

So why Social Media Marketing?

  1. Can be used to pass information
  2. Also as an educating tool
  3. Builds a brand Identity and positive brand association
  4. Sell goods and services
  5. Makes the world a global village
  6. A very effective communication and feedback forum.

If done right, social media can lead to real relationship building and also promote business growth while connecting different spheres of influence. If you have not gone the social media way, perhaps you should consider making it a part of your life!

Digital Technology in the Rural

Digital Technology in the Rural

Digital Technology has found its way not only in the urban areas but also rural therefore transforming lives. It has also promoted the art of saving time and resources by avoiding logistics costs in that one doesn’t have to travel to the city in order to acquire their needs.
This technology has influenced small towns and converted them to substantial areas. People are able to have direct access to services that were once considered a big deal to achieve years back, thanks to the internet and hunger for vast knowledge.

It has also been noted that people are now shifting together with their ideas from the city to the countryside and are implementing different skills and knowledge plus experienced learned from the city and other parts of the world, which improves the economic growth of the rural areas. Gone are the days when rural was known to be a farming territory only. Digital Technology has found its way into this sector and made tasks easier, enjoyable, faster and more productive.It has literally pulled everything in the palm of our hands.

Does Great Web design matter?

Does Great Web design matter?

This is a question asked by many people and they would also want to know why it matters how your website looks like! For starters, it does count how your website appears to be like online, in that your company will be judged based on the quality of your website. Therefore its fundamental to have a website that’s functional and user friendly.

Some of the reasons which might lead to a website being rejected are:

  1. Complicated layout
  2. Poor Navigation
  3. Too much text
  4. Unimpressive colors
  5. Pop up Ads
  6. Slow loading flash pages

These are some of the reasons why a website would be considered not good. Visual appeal together with look and feel are of essence when it comes to a website. Also key are deign of the interface.